Cyberposium at Harvard Business School

 Cyberposium / 8:00am-5:30pm
Panels, Agenda, Start-up Showcase, Keynotes

Panels

Agenda

Start-up Showcase

Keynotes

Registration:  Spangler, Williams Room, 8am to 8.45am.

Get directions.

Panel Description

Online Advertising in 2008

Advertising is the defacto standard for monetizing the internet. But does it have its limits? What are advertisers and publishers doing to create the next generation of online advertising? How will issues like privacy impact the ads we see? What underlying economics have to change to make video content profitable and does the Hulu model hold long term? In this panel we will explore one of the fast growing industries of our lifetime.

Panelists:

JJ Richards, GM Live, Microsoft

Contact: Allen, ahughes@mba2009.hbs.edu

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Digital Media: video, music, TV

Digital media faces a huge challenge in monetization of content. This panel will evaluate how companies are finding ways to generate meaningful profits with digital media. The discussion will include the forms of digital media that are easiest to monetize and how this shift to digital is affecting big media and the entertainment industry.

Panelists:

Executive, Photobucket
Sharon Mandell, BlackArrow
Jason Klarman
Moderator: Mo Koyfman, Spark Capital

Contact: Serge, skassardjian@mba2009.hbs.edu

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Digital Living Room 

Digital TV's are in most homes. Everyone has a PC and broadband. Why haven't we seen devices that truly connect the rich content experience of the PC and the internet with the high definition and conveinience of the TV? In this panel we will discuss the race to be in your living room, with industry giants like Apple and Microsoft going to battle against venture backed startups like Vudu and Sling.

Panelists:

Gidon Coussin, Co-Founder, Boxee

JJ Richards, GM Live, Microsoft 

Elizabeth Graham, VP Advanced Services, Comcast

Contact: Allen, ahughes@mba2009.hbs.edu

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The Future of American Transportation and Energy

The automotive world is changing before our eyes. The majors of years past are in dire straits, while highly capitalized Silicon Valley start-ups are redefining the industry. Electric vehicles and fuel cells promise a revolution in the way we think about cars and transportation more broadly. What does this mean for consumers today, tomorrow, and a decade from now? Who stands to win and lose? How can you be a part? Join regulators, financiers, and executives from three major automotive firms in what promises to be a controversial and fascinating discussion.

Panelists:

Moderator: Professor Dan Snow

Contact: Rick, rarmbrust@mba2009.hbs.edu

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Mobile Boom:  When, What and How?

Mobile content options are increasing exponentially and device capabilities are reaching new levels, allowing for increasingly rich experiences on mobile devices. What will resonate with users and how will content and applications be supported? Will consumers tolerate ads? Additional monthly fees? In this panel we will explore the capabilities of location based services, high speed connectivity and other applications and content that will shape the mobile landscape in the coming years.

Panelists:

Moderator: Professor Shikhar Ghosh

Contact: Allen, ahughes@mba2009.hbs.edu

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VC Funding

The panel will discuss how the current economic climate is affecting venture backed startups, new investments in entrepreneurial ventures, and venture capital returns. The panel will also explore which areas VCs see as having high potential for entrepreneurial activity over the next 5 to 10 years and how the venture capital industry will adopt to successfully invest in these areas.

Panelists:

Bob Hower, ATV

Contact: Serge, skassardjian@mba2009.hbs.edu

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Financial Technology: Next-generation Finance

The internet has completely changed the world of financial services as the volume and rate of news and information drive increasing levels of activities in markets.  From banks, hedge funds and money managers to individual investors, new trading systems and financial news analytics tools have sprung up and offered unprecedented capabilities to discover and analyze information, carry out transactions, and enable creation of new financial products.  Join us as we bring together revolutionary providers and buyers of next generation financial technology and address key trends on how technology is changing the world of finance.

Panelists:

Michael Reich, UpDown
Vivake Gupta, Lab49
Dr. Craig Kaplan, PredictWallStreet
Matt Gorin, Contour Venture Partners
Don Williams, RavenPack

Contact: Rick, rarmbrust@mba2009.hbs.edu

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Privacy, Policy, & Intellectual Property in the Digital World

Privacy is fast becoming one of the most complicated and concerning issues facing technology companies.  While companies use customer data to further their product and business goals, they must navigate governments, interest groups, and customer fears.  Big companies like Google, Facebook, and Microsoft are active participants in the discussion and will continue to drive change in the way we think about privacy.

Panelists:

Professor Palfrey, Harvard Law School Berkman Center

Contact: Rick, rarmbrust@mba2009.hbs.edu

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Cloud Computing

While the term cloud computing is just gaining mainstream notoriety, anyone with a webmail account has being using the power of centralized data storage and processing since the dawn of the popular internet. How will the massive capital expenditures on data centers impact how consumers and business users tap into the growing computing grid? Will bandwidth keep up with the computing potential? Will privacy and security keep business and consumers from putting their information in the cloud? Join us as we explore the sea change that fundamentally changes the economics of computing.

Panelists:

Chuck Dietrich, Salesforce.com

Contact: Allen, ahughes@mba2009.hbs.edu

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Apps and New Platforms

Technology can be incredibly powerful in facilitating interaction amongst two or more distinct groups, but leveraging the many tools available to connect multiple communities with one another is not without its challenges. This panel will dive into a series of topics surrounding efforts to build sustainable platform businesses, ranging from how companies address the chicken-and-egg problem in attracting a critical mass to increasing users' switching costs with the goal of preserving network effects that may emerge. Additionally, the panelists will discuss options for monetizing platform ecosystems, focusing on the implications of pursuing different models.

Panelists:

Harry Mower, Strategy Advisor: Media Technologies, Microsoft

Moderator: Andrei Hagiu, Professor at Harvard Business School

Contact: Serge, skassardjian@mba2009.hbs.edu

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Virtual Worlds & Gaming

This panel will address how interactive gaming has gone beyond the traditional, die-hard gamers to main stream audiences. It will look at new applications of virtual worlds and gaming and how they are enabling a virtual economy.

Panelists:

Moderator: Harlan Beverly, founder/CEO, Big Foot Networks 

Contact: Serge, skassardjian@mba2009.hbs.edu

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 Next Generation Search

While Google has developed a revolutionary search engine, is search really all that different from the days of Yahoo and AltaVista?  What will search be like 5 to 10 years from now?  Will it still be a text box that returns a set of links?  Our panel will bring together established leaders in search and innovative newcomers to discuss what search will be like in the future and how the search business will evolve.

Panelists:

Scott Prevost, General Manager and Product Director, Powerset
Bob Warren, VP Product Mgmt, MetaCarta
Larry Cornett, VP Product Management, Yahoo!
Moderator: Prof Eisenmann

Contact: Rick, rarmbrust@mba2009.hbs.edu

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Agenda

In the morning, please check-in in the Williams Room (Spangler building).  Make sure you keep your badge all day as it will be checked at the entrance of the conference rooms. 

You have a choice of four panels for each of the three panel slots: